01Who we are
We are Mindsplit AI, a boutique software agency based in Lahore, Pakistan, building custom AI solutions, web applications, and mobile apps for clients across the US, EU, and beyond.
We're committed to building long-lasting relationships and to safeguarding your privacy. This website serves primarily as a marketing tool, and any personal data collected through it is used only for the purposes described here. This Policy explains the choices available to you regarding the use of, access to, and correction of your personal information. It forms part of our Terms of Use. We update this Policy from time to time, so please review it periodically. Questions? Email us at hello@mindsplitai.com.
02What personal data do we collect?
We only collect the information necessary for you to use the website or to get in touch with us. Any information collected is used solely in accordance with this Policy.
Information you provide to us
When you contact us via a form or by email, you provide details such as your name, email address, phone number, company information, and the content of your message. If you reach out about a role or collaboration, you may share additional details you choose to include. We may occasionally receive information from third-party platforms (for example, LinkedIn) where you have consented to share it — we recommend reviewing those platforms' privacy policies as well.
Information collected when you use our website
The following may be gathered automatically when you visit:
- Information about your visit, including your IP address, approximate geographical location, browser type and version, referral source, pages viewed, and navigation paths.
- Information about your device, such as hardware model and operating system version.
- Cookies and similar technologies (see the Cookies section below).
In short, we may be interested in: your name, email, phone number, approximate location, job title, company, the fact that you visited our website, what referred you to us, and whether you downloaded any materials.
03How do we use and share your personal information?
We process your information by collecting, organizing, using, retrieving, consulting, and — where appropriate — erasing it. We may share it with trusted third-party service providers and vendors who help us with website management, technical support, data analysis, and hosting. We require these partners to uphold data protection standards consistent with our own.
We may also disclose your personal data:
- As required by, and to the extent of, applicable law.
- In connection with any ongoing or prospective legal proceedings.
- To establish, exercise, or defend our legal rights, including for fraud prevention.
04How long is your information kept for?
We delete your personal data once we no longer have a need or a legal basis to process it. In practice:
- We delete your data whenever you ask us to (see Your rights). If we're still legally obliged to retain it, we'll let you know.
- We don't store data indefinitely. Where we rely on legitimate interest, data is kept for the duration of our business relationship. If no relationship begins, we retain it only for a limited period for analytics — never more than one year — after which it is no longer needed.
05Do we use cookies?
When you visit our website, Mindsplit AI may place cookies and similar analytical technologies (collectively, "Cookies") on your device to personalize your experience, understand usage patterns, and improve and secure the site. Cookies are small pieces of text stored on your device. They don't typically identify you personally, though data we hold about you may be linked to information from cookies.
We use cookies for a few reasons:
- Functional: to make the website work properly and remember details you've entered, so you don't have to repeat them.
- Performance: to analyze how the site is used and monitor performance (for example, via analytics tools), so we can fix issues and improve content.
- Advertising: we don't allow third-party advertisements on our website, but we may advertise our own services on other platforms, which may use cookies to show you relevant content.
How to reject and delete cookies
Most browsers accept cookies automatically, but you don't have to. You can adjust your browser settings to block or delete cookies set by us or third parties. Check the "Help" section of your browser for instructions specific to it.
06Where is your data processed?
Your data may be processed in Pakistan and, where relevant, transferred to service providers in the US or EU. Wherever it is processed, we apply appropriate safeguards consistent with GDPR principles, and any transfer is limited to what is reasonably necessary for the purposes set out in this Policy and within the scope of our legitimate interest.
07What are your rights?
As a data subject, you have the right to:
- Request information about whether we hold personal information about you, what it is, and why.
- Request access to your personal information and confirmation that we're processing it lawfully.
- Request correction of any incomplete or inaccurate information we hold.
- Request erasure of your personal information where there's no good reason for us to keep processing it.
- Object to processing based on legitimate interest, or to processing for direct marketing.
- Object to automated decision-making, including profiling.
- Request that we restrict processing of your personal information.
- Request transfer of your data to you or another party in a structured, electronic format.
- Withdraw consent at any time, without affecting the lawfulness of processing before withdrawal.
To exercise any of these rights, contact us at hello@mindsplitai.com. We may need to confirm your identity before acting on a request.
08Do we profile you?
We only undertake profiling if you have given consent to receive marketing materials from us, and we use your personal information only as described in this Policy.
09Is your data secured?
We take the security of your information seriously and apply appropriate technical and organizational measures to keep it safe. This includes:
- Anyone with access to your data — team members, collaborators, or service providers — is bound by confidentiality and may only process it for the purposes described in this Policy.
- We follow sensible information-security practices across the systems and devices we use.
- We keep our software, workstations, and gateway devices updated with current security protections.
- We apply robust authentication and access controls.
- We stay informed about new and existing threats and adjust our practices accordingly.
10Legal disclaimer
In certain situations, Mindsplit AI may be required to disclose personal data in response to lawful requests by public authorities or law enforcement, where mandated by law.
As required by law — including in the context of a merger, acquisition, or asset sale (only where the acquiring party agrees to honor this Policy) — we may also disclose your personal information to comply with a subpoena or similar legal process, or where we believe in good faith that disclosure is necessary to protect our rights, protect your safety or that of others, investigate fraud, or respond to a government request.
11Further questions
If you'd like to ask anything about this Privacy Policy, contact us any time at hello@mindsplitai.com.